Every time I’m a GAP store, I’m seized with the urge to do exactly what they’re doing in this awesome ad. Hell, I just want to try this at MY work. Wouldn’t it feel so liberating?! Click the image for Spike Jonze’s award-winning GAP ad.

Britain’s got talent? Maybe. Maybe not. “So you are going to go on stage, finger-knit and have a chat with each other, and that’s the act?!” To no one’s surprise, they didn’t turn out to be the Susan Boyles of fibre. “Here’s the problem,” explains Simon. I don’t think anyone will find it that interesting, If it was me I’d have you all in different costumes and have some dancers.” Still, Simon didn’t have to buzzer-thingie them at three seconds in.